The gold market has experienced a dynamic period marked by shifts in consumer behavior, investment trends, and global trade patterns. Jewellery sales, which traditionally spike during festive and wedding seasons, have seen subdued performance recently. This decline is largely attributed to fluctuating gold prices, which have deterred potential buyers. Despite the dip in jewellery demand, physical gold investment, such as gold bars and coins, has shown resilience. Positive sentiment surrounding gold as a safe investment continues to buoy this trend, although cultural factors, like the inauspicious purchasing period in the Hindu calendar from mid-December to mid-January, may temporarily temper demand. However, a revival is expected from holiday purchases, particularly among non-resident Indians.
Investment demand in gold ETFs has also remained robust. In November, inflows into Indian gold ETFs, while slightly below October's record levels, exceeded the average monthly inflows for 2024. Domestic investors' interest in gold ETFs has been spurred by volatility in equity markets, highlighting gold's traditional role as a haven asset. Notably, this demand persists even as major global markets experience outflows, reflecting the unique dynamics of the Indian gold market. According to the Association of Mutual Funds in India, gold ETF inflows in November reached INR12.6 billion (~US$149 million), showcasing sustained investor confidence.
The Reserve Bank of India (RBI) has further contributed to the strengthening gold market by significantly increasing its gold reserves. With an 8.4-ton addition in November alone, the RBI's total holdings now stand at 876 tons, a 9% rise year-on-year. This marks the eleventh consecutive month of gold purchases, with acquisitions in 2024 far surpassing those of previous years. Gold now represents over 10% of India's forex reserves, up from 7.8% a year ago. This strategic accumulation underscores the RBI's recognition of gold's importance as a reserve asset amid global economic uncertainties.
On the trade front, gold imports into India reached unprecedented levels in November. Data suggests that imports doubled compared to the previous month and quadrupled year-on-year, with volumes estimated at 170-180 tons. Over the first eleven months of 2024, gold imports increased by 48%, exceeding 800 tons. This surge underscores the robust demand despite the broader market challenges, although stakeholders are actively analyzing the factors driving such a significant spike.
In a parallel development, Chinese investors are increasingly turning to Africa to secure gold supplies, reflecting the global appetite for this precious metal. The China-African Precious Metals Company (CAPM) recently inaugurated a revamped gold processing plant in Orkney, South Africa, following a US$11 million investment. This initiative is part of a larger 2 billion rand project aimed at revitalizing operations in the Witwatersrand basin, which houses one of the world's largest gold reserves. Beyond its economic implications, this project is expected to create approximately 4,000 jobs, offering a lifeline to economically depressed regions.
The growing Chinese influence in African mining extends beyond gold. A delegation of investors from China's Henan province plans to explore further opportunities in South Africa's North West province, focusing on mining, tourism, and agriculture—the region's economic mainstays. These developments highlight a strategic effort by China to bolster its resource security while contributing to local economies.
In sum, the global gold market reflects a complex interplay of cultural, economic, and geopolitical factors. While traditional jewellery demand faces challenges, investment channels and strategic acquisitions by institutions like the RBI and Chinese companies underscore gold's enduring allure as both an economic and symbolic asset. As the market evolves, these trends are likely to shape the future trajectory of gold's role in global finance and commerce.